 Politicians
like to disparage their opponents as feckless. Presumably they think
of themselves as being the opposite of feckless, but English does not give
them a direct obverse for doing so.
Sense 1. Their policy is feckless (weak, ineffective);
ours is feckful (strong, effective).
Sense 2. Their candidate is feckless (irresponsible,
worthless); ours is feckful (responsible, worthful).
A feckless idea must have no feck at all. I've had
plenty of them (see track record), but I hope
the people I care about do not consider me to be feckless -- a person totally
devoid of feck. To that end, without saying so explicitly, I keep
trying to prove that I am full of feck.
EPILOG: When next I am faced with naming
needs, I may become tempted beyond my powers to resist...
-
Rock Star ("Feck will be appearing on the season premiere
of SNL.")
-
Sports Franchise ("In the bottom of the fifth, the Fecks
lead the Yanks by two.")
-
Restaurant Chain ("Find fabulous food at your neighborhood
Feck.")
-
Beverage ("Feck is not the answer. Feck is the question.
The answer is 'yes'.")
-
Product ("Feel the wheel of the Feck XL.")
-
Service ("Fly Feck.")
-
Company ("Gains in the Dow followed reports of strong earnings
by Feck.")
-
Periodical ("Remember, you read it first in Feck.")
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